Thrive District Brand System
District Identity
A working guide for keeping Thrive District sharp, consistent, and specific across web pages, flyers, social posts, signage, decks, and partner materials.
01 Assets
Logo Files
Use the full Thrive District mark as the primary brand identifier. Keep it intact and choose the version that gives the strongest contrast.
Use It Like This
- Keep clear space around the full logo.
- Use black on light backgrounds and white on black backgrounds.
- Pair terracotta with restrained neutral layouts.
- Use district-specific photography whenever possible.
Avoid This
- Do not stretch, rotate, crop, outline, or recolor the logo.
- Do not place the logo over busy artwork without enough contrast.
- Do not use beige as the only visual idea.
- Do not write generic lifestyle copy that could belong to any plaza.
02 Applications
Logo In Context
The logo should feel deliberate wherever it appears. Keep contrast high, protect the mark, and choose the version that fits the surface.
iPhone
Use the mark centered with generous breathing room on lockups and mobile-first assets.
9:41FTL
For square posts, keep the logo isolated and let event or artwork content live below it.
Thrive District
Fort Lauderdale
Use the black field version for profile areas and keep cover graphics clean behind it.
Thrive District
Art district, events, studios, shops, and food.
Webpage
Use the logo as a clear navigation anchor, not as decoration competing with the page headline.
EventsDirectoryTours
Fort Lauderdale
Visit the District
03 Color
Brand Palette
The palette is warm, grounded, and gallery-like. Terracotta should feel intentional, not loud. Black and base carry most of the system.
Base
#f9f9f9Main page background
Ink
#111111Primary text and logo
Beige
#cfcabeQuiet surfaces and labels
Tan
#c2a990Warm secondary accent
Terracotta
#d8613cCalls to action and emphasis
Electric Pink
#ec4899Art accents, story highlights, and expressive moments
District Blue
#3b82f6Timeline accents, cool highlights, and creative contrast
Gray Green
#b5bdbcMuted dividers and fields
04 Type
Typography
Thrive type should feel direct, editorial, and easy to scan. Use uppercase structure for navigation and large moments, then let body copy stay plain and readable.
Headlines
Roboto, uppercase, compact, direct.
Creative District
font-headingEditorial
Cardo, used for slower story moments.
Art, commerce, food, and culture in one working district.
font-serifBody
Inter, readable and practical.
Use plain language with concrete places, artists, events, tenants, and visitor actions.
font-sansUtility
Small labels, nav, buttons, and metadata.
Fort Lauderdale
font-sans